The Non-Alcoholic Movement needs a dedicated search engine categories like "Non-Alcoholic Bar"
The Non-Alcoholic Movement: Why Dedicated Search Categories Are Essential
As global beverage consumption changes, the demand for non-alcoholic options has increased, as dedicated non-alcoholic bars and retail shops grow in number. Finding these establishments can be challenging because of limitations in current search engine and app categorization on platforms like Google, Yelp, and OpenTable. This post outlines the need for new, specific category listings that cater to the non-alcoholic industry and consumer.
The Challenge: Inadequate Search Categories for Non-Alcoholic Venues
Currently, businesses specializing in non-alcoholic beverages must select existing categories like "bar," which implies the sale of alcohol, or "cafe" and "coffee shop," which don't accurately reflect their primary focus. General descriptions like "retailer" or "grocery" also fail to provide consumers with the specific information needed to find these unique locations focused on selling adult non-alcoholic drinks like mocktails and de-alcoholized wines or beers.
This lack of precise categorization creates a barrier for consumers seeking non-alcoholic options, particularly for those abstaining from alcohol for various reasons. Being in environments where alcohol is prevalent can be a trigger for individuals in recovery or those who choose a sober lifestyle. Easy identification of non-alcoholic focused establishments is therefore a matter of support and inclusivity.
The Solution: Dedicated Non-Alcoholic Search Categories
To address this growing need, two distinct categories within major search engines and apps are advocated:
- "Non-Alcoholic Focused Bar/Restaurant": This category would identify on-premise locations where the primary focus is on adult non-alcoholic beverages, mocktails, and other alcohol-free drink options beyond water, juices, iced tea, or soda.
- "Non-Alcoholic Focused Retail Shop": This category would highlight off-premise venues, such as bottle shops, that specialize in selling a diverse range of adult non-alcoholic beverages for at-home consumption.
Implementing these categories would improve discoverability for both consumers and businesses within the non-alcoholic market, fostering a more inclusive and accessible environment.
Join the Movement: Sign the Petition
This initiative was started by Heather Ransome or Zero Proof Go to champion the creation of these dedicated non-alcoholic categories.
Sign the petition and help create a more inclusive search experience for the non-alcoholic community. Share this petition with your networks.
Together, finding the perfect non-alcoholic haven can be as effortless as a simple search.