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CLAUSTHALER BRAUEREI

CLAUSTHALER BRAUEREI

A GENERATION OF CHANGEChanging the world of beer forever1972 was a year of pioneers. The first video game, β€œPong,” was released, which paved the way for today’s video game industry. Swedish pop group ABBA formed and went on to sell more than 380 million recordings.

That same year, a small group of brewers had a big idea. They set out to create a great-tasting low-calorie beer. But it took a sales executive to come up with an even bolder vision: why settle for a low-calorie beer when they could create the world’s first tasteful non-alcoholic beer?A team was put together and the challenge began. Other brewers had tried to brew a beer without alcohol before, but the results were invariably undrinkable.Not this time, though. In 1972, Clausthaler started the process that would change the world of beer forever.

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